Devised new Content and eCommerce strategies for PRS for Music, whilst continuing to manage all digital marketing efforts.
Passed the Jellyfish Google Analytics Advanced course.
Attended the London App Brewery course on iOS App Development.
Acted as the primary Product Owner on a project to migrate content, overhaul the IA and redesign the PRS for Music website onto a new Sitecore Platform.
Launched an eCommerce website and integrated booking tool for Shakti Veda in St John’s Wood, London.
Passed the Hootsuite Academy exam (updated from Hootsuite University).
Devised the social media strategy for PRS for Music and rolled out to a multi disciplinary team.
Launched the website for the Orient restaurant in Chinatown, London. The website was connected to goal based analytics and also employed Pay-Per-Click advertising to illustrate a monthly return on investment.
Refreshed the PRS for Music website in sharepoint in order to optimise the top six journeys accounting for 79% of traffic.
Launched a website for the Mia Carmen Salon in Suffolk
Ran multiple Pay-Per-Click campaigns for Vitavia Garden Products Ltd to drive traffic through to their website.
Became an Adobe Certified Associate in Adobe Photoshop
Accredited by Hootsuite University to provide expertise in social media marketing
Concept, product design, ecommerce website and marketing strategy for a stationery brand aimed at the web design community
Produced an in-house strategy for Pay-Per-Click advertising saving over £10,000 in agency fees.
Restructured the University of Westminster website information architecture over a three month period to increase visits by 36 per cent
Achieved Google accreditation for AdWords Professionals
UX and interface design for the University of Westminster smartphone app in use by over 7500 students and staff
Aided the migration of the University of Westminster website over a six week period from Immediacy CMS to Squiz Matrix
Provided complete branding for Vitavia Ltd to help them launch in the UK over a four week period
Set up freelance web design company helping SMEs in the south-east of England
Launched a corporate website and intranet for MLM Consulting Engineers serving over 250 staff in multiple locations
Distinction in City and Guilds Web Design I and II
2:1 Business Information Technology