I was Product Owner on a Content Strategy implementation project at PRS for Music. We worked in conjunction with our partners at Cognizant / Zone Digital to migrate M Magazine from WordPress into Sitecore. This gave us rich content that added value to the member experience and provide the foundations for a future personalisation strategy. It resulted in a 73% increase in traffic in year one and a nomination for The Drum Content Marketing Awards 2021 for Diversity and Inclusion.