Content Strategy implementation project

I was Product Owner on a Content Strategy implementation project at PRS for Music. We worked in conjunction with our partners at Cognizant / Zone Digital to migrate M Magazine from WordPress into Sitecore. This gave us rich content that added value to the member experience and provide the foundations for a future personalisation strategy. It resulted in a 73% increase in traffic in year one and a nomination for The Drum Content Marketing Awards 2021 for Diversity and Inclusion.

About Andrew Smallwood

Experienced digital strategist with a foundation in web development and analytics. Leads multi-disciplinary teams in content creation and digital marketing ensuring data is at the core of decision making.

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