Category: Marketing

Google+ and referential integrity

So I have a personal Google account with a personal GMail address. I run most things via this account like contacting friends, using it as correspondence for banks etc…

When Google+ was announced, I signed up straight away and I was one of the few that understood when Google started deleting those fake accounts. I was one of the few that was frustrated that I was receiving follow suggestions for people in my address book, just because I had multiple email addresses for them but there are the principles of referential integrity.

One person, one record on the database.

Now even Adobe is killing Flash

The biggest story of last year was the Apple vs Adobe clash concerning Apple’s refusal to support Flash in iOS and therefore the iPad. Adobe responded with a satirical advertising campaign called We [heart] Apple but since then the arguments have died down.

As we all move towards mobile devices including tablets, the need for Flash is beginning to wane. Why should we create flash websites if we must also create an html version? In addition, why should we create flash elements for websites if we need to create a static substitute? The introduction of HTML5 and CSS3 with the inclusion of jQuery has also contributed to the demise of Flash.

Arne Bech produced some Flash vs HTML5 advert examples to see if the user could tell the difference between them. View the advert examples here and see if you can tell the difference.

Foursquare superusers

I received my Foursquare superuser status this week and it opened all new realms within the game of the Foursquare world.

No longer am I just leaving tips, opening specials and gaining mayorships; now I’m actually helping the network to grow. And there’s more! There are different levels of being a superuser! So after investing the past 18 months on check-ins; I’ve unlocked a whole new world with access that other mere ‘users’ cannot access.

On the face of things, I’m massively talking it up.

It is, after all, just data entry. But, if you ever have a spare 5-10mins, you can feel like you are doing some good. Then, the next time you are checking in, you can see the changes instantly.

Obviously there are rules, there’s a style guide, which, although limited, could have acted as a barrier if it was any more extensive.

Has Facebook Places failed already?

Location based social networking is surely the breakthrough of 2010 with the likes of Foursquare and Gowalla competing for most of the previous year. Facebook Places arrived late onto the scene and, as a result, has not run entirely to plan.

First we had the statement on launch night from Mark Zuckerberg himself that the usefulness of ‘checking in’ at locations via Facebook would allow users to find their friends in the real world.

Come on, we all know the real reason is:

AdSense Beta rolls out

Google AdSense logoGoogle rolled out the AdSense Beta this week to many of their partners.

This is a vast improvement on the old interface and it will improve the usability for the many users they have. It will bring Adsense into the same realm as it’s partners and distinctly brands them with the strong blue against Adwords Green and Analytics Orange. The colour palette has been vastly improved and uses bold colours instead of the bland colours of old.

UCAS Social Media

Social networkingCoast Design attended the UCAS Social Media conference on Monday 18 October at the Russell Hotel. The whole day showed the importance of using these tools in the real world and the underlying message was “you just can’t afford to ignore social networks”.

This point is especially true within the education sector, the 16-25 age group is the key demographic for use of social networks so it bodes the question – why are Universities and HEIs so afraid of implementing a social media strategy as part of their communications?