Ryan Air – The worst website in the world?

Ryan Air itinerary page

I could really go to town on the Ryan Air website – it’s absolutely awful. You may say that they are actually clever and have inluded ‘Dark Patterns’ within their designs but I would have to disagree.

Going on their website is like stepping back 20 years. The colours are awful, there’s no thought to the user experience and how it passes accessibility tests is beyond me.

Take a look at the screenshot of where you land when you want to check your itinerary.

If anyone can explain the thought process of “Let’s slap a load of ads on there” then I’d be glad to hear it.

I’m grateful I don’t work in web design at Ryan Air or whoever their agency is because this is an embarrassment to society.

About Andrew Smallwood

Experienced digital strategist with a foundation in web development and analytics. Leads multi-disciplinary teams in content creation and digital marketing ensuring data is at the core of decision making.

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