Chrome, more than just a browser

We should have seen it coming, the rise of Google has resulted in Docs, Calendar, GMail, Picasa and Orkut amongst many others. Wave is on the way too. But then they announced Chrome OS. It just makes perfect sense for Google to take their portfolio of applications and turn it into an operating system, and perhaps only they can take on Microsoft.They even had the audacity to take a dig at Microsoft:

“We are completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates.

“It should just work,” said Google. from BBC News

They intend to work WITH other companies instead of against them. For example, Google will be working alongside Adobe in efforts to integrate Flash and Air as much as possible. Microsoft decide that they need to develop their own ‘Flash imitation’ called Silverlight. We need De Facto standards, not rivalries.

Microsoft are the biggest name in the industry but Google are snapping at their heels because they collaborate with so many other companies. Apple will survive because of it’s cult following. The rest of Silicon Valley had better help Google because it’s in their best interests.

It may take a good decade but finally there is a realistic threat to the monopoly that is Microsoft.

About Andrew Smallwood

Experienced digital strategist with a foundation in web development and analytics. Leads multi-disciplinary teams in content creation and digital marketing ensuring data is at the core of decision making.


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