With the advent of social networks comes a need to manage multiple accounts and multiple networks for large organisations in order to maintain a devoted online community.

Enter Hootsuite.

This amazing tool is available for free but it also allows you to scale your needs and pay accordingly. Hootsuite is based around the Twitter API but has been extended to include other popular networks including Facebook, LinkedIn and Flickr.

The introduction of the Hootsuite App directory has also extended the tool to include services like YouTube.

Hootsuite will allow you to:

  • schedule bulk messages
  • monitor multiple searches
  • assign customer engagement to team members
  • automate broadcasts

These options are the top of the iceberg and Hootsuite comes with accompanying apps for iOS and Android in order to manage your account on the go.